The best time to start talking to your children about their college education is in early childhood. Studies show that if a child knows up front from the beginning what is expected of them they will strive to meet those expectations. Education is important from day one. Starting to talk about college in their junior or senior year of high school is not going to let them know that it is important to you and it is expected of them. By the time they are in high school they should be preparing for college by studying for and taking their SAT’s, researching colleges, applying for scholarships, and even taking college courses while they are still in high school. The questions should not be should I attend college or not? It needs to be which college should I attend? which will work better for me a college or a university? and what am I going to major in?